Food & Drink

Tonton Bicha in Fire of Criticism for Rum Bakara Commercial

PORT-AU-PRINCE, Haiti (sentinel.ht) - Comedian Daniel "Tonton Bicha" Fils-Aime's latest ad for Rum Bakara has caused a storm of criticism for using the label "cultural rum", trivializing the precedence of foreign beverages and using the dialogue between a houngan and vodouisant to attack the 150 year old Haitian company, Barbancourt, called "Pa Ban'm Kou" in the advertisement.

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Tonton Bicha Bakara Houngan commercial

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PORT-AU-PRINCE, Haiti (sentinel.ht) - Comedian Daniel "Tonton Bicha" Fils-Aime's latest ad for Rum Bakara has caused a storm of criticism for using the label "cultural rum", trivializing the precedence of foreign beverages and using the dialogue between a houngan and vodouisant to attack the 150 year old Haitian company, Barbancourt, called "Pa Ban'm Kou" in the advertisement.

In an article published by Le Nouvelliste, which receives top advertising dollars from Barbancourt, the Supreme Chief of the National Confederation of Haitian Vodou, Max Beauvoir said of the Bakara advertisement often heard on all radio stations:

"This advertisement is demeaning for vodou and Barbancourt, a national product. Voodoo has been treated trivially. They would not do this to another religion... we must stop as soon as possible dissemination of such advertising." - Max Beauvoir, Supreme Chief, National Confederation of Haitian Vodou

Esteemed Novelist, Lyonel Trouillot had this to say:

"It's a shame that we have associated cultural practices in a consumer product. Advertising has exceeded its rights."

"Cultural Rum? This is stupidity. I won't comment on that.."

"Bicha has talent. It's a shame he has put himself at the service of such rudeness." - Lyonel Trouillot, Author

For the agronomist Joel Ducasse, the name Bakara "cultural Rum " is "despicable advertising" and a "hoax that should be banned."

"This is a rum imported from the Dominican Republic. It is made specifically for Haiti..."

"This is a poverty draft set up by members of the economic elite at the expense of the rural masses."

"Bakara competing in alcohol and helps impoverish the entire lower Central Plateau, St- Michel de l'Attalaye and Leogane," - Joel Ducasse, Agronomist

Maxime Jean Leonard lamented the lack of civic patriotism and had to say:

"I find it very unhealthy advertising today..."

"How can an artist he participate in a prestigious deconstruct the Barbancourt rum that makes us proud of people over the years in favor of a foreign product national product?" - Jean Maxime Leonard, Sociologist

 

"I doubt ( in my naive high tolerance) that the designer of this advertising is Haitian ! How else to explain at a time when the Dominican Republic is a racist decision against our people, local advertising , to the mind, - a domestic product for the benefit of another low carat from among the neighbor? "Asks Charles Myria or Sister M * . "It is shameful and heartbreaking ," believes the host of the very popular chronic Between you and me in Ticket Magazine and Magik 9.

Cultural rum ? "I just find it very daring - even bordering on ridiculous - quoted in a national advertising theological culture ( enough decried unfortunately) to demean a local product , a symbol of pride for Haitians ," said Myria adding that Barbancourt, creating thousands of direct and indirect jobs across Haiti.

"It's shocking. I regret that my friend Bicha has lent his voice and talent to this challenge , "says Jean Edner Communication more.

With this advertising is "a derogatory frontal attack against a competitor, a line has been crossed ." In no country in the world we would have accepted a " foreign product " can attack a product like Barbancourt is the pride of the land, says the former journalist and advertising , outraged by the use made of the voodoo cult in advertising Bakara rum.

"You can not seduce but lie. Advertisers have an interest in maintaining the ethical dimension of advertising , "says professor sociologist UEH , Herold Saints. "It should not take receivers for idiots," he says.

Attempts to get a comment from Tonton Bicha were unsuccessful.

Reached by telephone, Jacky Baboun one of the leaders of rum Bakara rejects criticism. "In eight months Bakara will be produced nationally . The plant under construction in Croix -des -Bouquets is at an advanced stage, says Jacky Baboun. We know that Bakara rum will be in Haiti, this is why we agreed that Bicha uses rum cultural concept," he says , adding that he created work in the country in the meantime. "We are in contact with alcohol producers across the country to buy in the long run the essential raw material for our production," says Baboun.

Rhum Bakara will focus a lot of effort and investment to have its own plantations of sugar cane, he says , without ignoring the difficulties of production in Haiti. The cap to the bottle, it is necessary to import. This is also the case for 90 % of local manufacturers, according to the businessman.

Jacky Baboun , on the other hand , points out that the name of the competitor was never mentioned in the advertising Tonton Bicha . "We do not include the names of other rums," insists Baboun. "We are peaceful , we are working," he says, adding that Bakara rum is very involved in promoting Haitian culture.

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